Paying Attention to Customer Retention: Why It Matters More Than Ever

Christopher Shaw

Published on: 04/11/2024

In an ideal world, the tremendous amount of time, money, and energy you spend in building a great business, educating your audience about it, attracting them to your company, and finally turning them into paying customers would be rewarded by a long, profitable relationship between you and the newly-acquired customers. But this is not an ideal world, is it? You know that customer relationships are far from ideal.